Mash Media Cafe - Fresher Marketing Ideas


  • Posted by Kaz on Fri, 14 Sep 2012

  • "Content marketing is the ONLY marketing left." Seth Godin.


    Branded Video Leads Pack in Growth of Distribution Channels.
    While print still captures the majority of money spent on custom media – $23.6 billion – the combination of electronic, video, and other forms reached an all-time high spend of $16.6 billion in 2011, with 52% of marketers saying they now use branded video.  Eighty-seven percent of companies use print to convey content, followed closely by web sites at 82%.
    Survey trends indicate that print will relinquish its dominant role in the next few years, though it will continue to be a sizeable component in overall spend well into the future.  
    The “Characteristics Study: A Look at the Volume and Type of Content Marketing in America for 2012,” the 12th annual industry study by the Custom Content Council and ContentWise, compares usage of content marketing among all different formats from 2009-2011 including print, web, email, video, virtual events, white papers, podcasts and e-Zines.  While print declined from 91% to 83% in three years, video rose from 37% to 52% and email went from 66% to 71%.   For the ninth year in a row, titles targeting external audiences exceeded those targeting internal audiences at a 73% vs. 27% ratio, with the USPS confirmed as the preferred distribution method (75%).
    “All metrics show a solid commitment to custom, no matter what the form of distribution.  Funds that were previously earmarked for print are being shifted to video and web content, though print remains a dominant part of the overall spend,” said Lori Rosen, Executive Director, Custom Content Council.  “There is no doubt that content is king; there are now many different queens, knights, duchesses and dukes in the castle.”  
    Full research findings are available on the members-only section of the Custom Content Council website at 

    Posted by Kaz on Fri, 11 May 2012

  • Innovation through Collaboration.

    Why collaborate?  Collaboration amongst creative groups is common in the industry.  In Design Council research, 54% of designers questioned said they collaborate with external groups or designers to complete/win work.

    One obvious benefit of collaboration is that it widens the skills base and that various relevant stakeholders with synergistic interests and shared dynamics can provide a rich pool of complementary ideas.
    Collaboration as the ultimate business tool has critical mass support and wherever possible, I urge clients to work with their various stakeholders to maximise cultures of knowledge sharing, creativity and innovation.
    Three key themes of collaboration, as defined by 'Live Work Ltd' –
    People - at the heart of services.  Networks - enabling services through new relationships between organisations, people and things.  Sustainability - connecting the people, information and physical elements of an ever-evolving service.
    Four key themes, defined by 'NBBJ - global architecture, planning & design practice' –
    Vision - Collaboration - Communication - Delivery.
    NESTA: also provides plenty of inspiring evidence of the benefits of collaboration and partnership-working.  Particularly interesting from a creative perspective is NESTA’s report "The Vital 6% - how high growth innovative businesses generate prosperity and jobs”.  
    Thomson Reuters has explored the positive and negative connotations of collaborating; identifying "VUCA" ('volatility, uncertainty, complexity, ambiguity').  The definition comprises a great word soup as follows:
    Alliances, Volatility, Competition, Fragmentation, Web 2.0, Time-to-Market, Perpetual Beta, Uncertainly, Information Explosion, Complexity, Co-opetition, Software vs. Hardware, Innovation, Ambiguity, Commoditisation, Convergence, Risk Management, Integrated vs. Independent, Synergies, Strategy vs. Tactics.
    The DMI (Design Management Institute) is currently focusing its thought leadership on "Collective Design" ('consumer + citizen + community + society')
    There are numerous other points of reference relating to creativity and collaborative practices.  I'm certain to have missed out many, so do please contribute:
    Tony Buzan is the inventor of Mind Maps®, one of the most powerful 'thinking tools' of our times.
    The Creative Education Foundation is the centre for Applied Imagination – helping individuals, organisations and communities transform themselves as they confront real-world challenges.
    Creativity Based Information Resources is a literature database containing over 12,000 references of works focusing on creativity.
    Creativity and Innovation Day is a global celebration of our ability to generate new ideas, use imagination and make new decisions in every sphere of life.
    Mycoted is dedicated to improving Creativity and Innovation for solving problems worldwide.
    CREA Conference offers time and space to be creative, while learning how to live and work creatively.
    Creativity and innovation portal.
    Collection of idea generation methods from across the web.
    The European Association for Creativity and Innovation contributes to a better understanding, practice and acceptance of creativity and innovation in Europe.
    The home of the inventor of Lateral Thinking on the web.
    The website dedicated to bringing you the best in business ideas, opportunities, leads.
    KickStart is a non-profit organization that develops and markets new technologies in Africa, enabling the poor to climb out of their poverty forever.
    Helps organisations all over the world implement change faster and more successfully.
    Scans the globe for the most promising business ventures, ideas and concepts.
    Provides professional support, advice and guidance to organisations wishing to utilise formal programmes to capture suggestions and creative ideas from within.
    Aims to promote and disseminate good creative ideas to improve society.
    An independent and opinionated trend firm, scanning the globe for the most promising consumer trends, insights and business ideas.
    Allows starting entrepreneurs to post, discuss and find new ideas, trends and opportunities.
    An idea commodity market, a creative exchange forum, and a hosting service for innovators and businesses.
    A one-of-a-kind creative environment that fuels new product development, in a vibrant and inspirational atmosphere.

    Posted by Kaz on Fri, 11 May 2012

  • Additional £1 billion for business growth fund

    The Government will pump an extra £1 billion into its Regional Growth Fund which aims to support businesses by boosting employment and economic growth, it has announced.

    The new funding takes the Regional Growth Fund total to £2.4 billion, after an additional £1 billion was added last year, and will be available to businesses and public-private partnerships keen to create new jobs and make a significant impact on their local economy.

    Deputy Prime Minister Nick Clegg confirmed that 48 of the successful firms from the first two rounds of fund bidding now have access to the fund. The Government leverages private sector investment with at least £5 put in for every £1 of public money.

    Nick Clegg said: "The Fund is already having a huge impact across the UK. So far there have been over 170 successful bids to the fund, leveraging around £7.5 billion of private sector investment and set to create and protect 330,000 jobs. I want to see more businesses that are confident they can create jobs and get Britain building and making things again, coming forward - making sure their hats are in the ring."

    Making the announcement at the National Manufacturing Summit, both Clegg and business Minister Mark Prisk highlighted that the manufacturing industry sits at the heart of the Government's strategy for economic recovery and growth. Many of the successful bidders from the first rounds of funding came from the manufacturing sector.

    Commenting on the announcement, Dr Adam Marshall, director of policy at the British Chambers of Commerce (BCC), welcomed the additional funding saying it will improve local conditions and 'clear the way for more private investment to follow.'

    He added: "We are encouraged that ministers have committed to addressing some of the criticism that arose during previous bidding rounds, such as the complexity of the application process itself. We will watch carefully to ensure that strong applications do not get caught up in red tape or unnecessary delays."

    Businesses have until the 13 June to bid for the new round of funding.

    Posted by Kaz on Thu, 1 Mar 2012

  • 2012 to offer golden opportunities to businesses

    The year ahead will offer golden opportunities for some businesses, the Federation of Small Businesses (FSB) has said.

    Set against a backdrop of sluggish economic growth and global market uncertainty, 2012 will not be easy; but there will be openings for those businesses wanting to grow, innovate and expand says John Walker, national chairman of the FSB.

    The Olympics and the Queen's Jubilee are both set to take place this year, and will help to boost spirits and money making opportunities. Meanwhile, inflation should begin to decrease says Walker, which will have a positive effect on small businesses overheads and consumer confidence.

    But the problems that tainted 2011 will continue, including access to finance, Mr Walker said: "Part of what has held small firms back has been because they cannot access finance from the banks. Small firms struggled last year, even if they wanted to take on staff, because they have had cash-flow problems. And the banks have still been unwilling to lend. So much so that our research shows that many businesses have missed their growth opportunities."

    To tackle the problem, the FSB wants to see more creative thinking from the Government to tackle the dominance of the big banks. Summing up his comments, Mr Walker said:

    "Small businesses are still simply getting on with the job at hand of running their business. They want to grow, innovate and employ - but they are being held back. 2012 needs to be the year that the Government really nurtures small firms - especially since it is the private sector that is being looked upon to put the economy back onto firm ground."

    Posted by Kaz on Wed, 11 Jan 2012

  • Pages:  1 2

  • The Cafe

    By design, Mash Media Cafe has a wealth of marketing communications expertise. We bring fresher, creative perspectives to achieve commercial objectives and to help our clients...

    About mash media
  • Latest News

  • Make Contact

    For an initial audit of your marketing communications at no cost, talk to us NOW!. We're confident that we can help improve your business's ROI: return on ideas!

    Contact mash media

Copyright © 2011 Karalyn Becker (mashmediacafe). All rights reserved.

In association with: